Answer this question before anything else — Who is your real customer?
“Who is your customer? Everyone.” This is the sentence business owners tell us when it comes to the target customers. However, even tech giants like Google and Microsoft don’t target “everyone”. Customer segmentation is the very first step in building a business and a crucial step toward the marketing strategy. With a nicely selected customer […]
Which path leads me to the information I want? Metadata!
Imagine that you have been doing Yoga for the last two months. Every day you want to get there you use Google maps to find the best way, but today you are sick and don’t want to go to Yoga class. At the same time, like every day, while searching for the best way to […]
